All major bloggers have some sort of posting schedule. However, it varies from once a week to more than twice a day. If you want to be a successful blogger, you need a posting schedule, and here are three reasons why.
1. It Keeps You Motivated to Create New Content
Content is still the most important part of a blog. Without it, readers have no reason to visit. That’s why you should be creating new content all the time. Having a blog schedule will help you do this because it makes you accountable and helps you stay motivated.
Of course, when it actually comes down to creating a blog schedule, there is a lot of debate about the best time to post and how frequently. For instance, according to Kissmetrics, blogs get the most traffic on Mondays, but the most comments on Saturdays. This might affect when you make your posts go live. Ultimately, your blog posting schedule should be based on what works best for you. Aim high and then adjust your expectations after you know what you can produce. In general, the more you’re able to post, the better.
Having a blogging schedule will help you stay on task, but it shouldn’t interfere with the quality of your posts. That’s why James Chartland of Men with Pens says to ditch your blogging schedule. I don’t think you should kick yourself too much if you miss a day or too, but a schedule does help you create new content on a consistent basis. If you’re having difficulty sticking to a blogging schedule, a better solution is to reduce the amount of articles you want to produce in a week or month.
2. It Helps You Stay Focused on a Specific Theme
Another advantage to having a blog posting schedule is you can create weekly themes. For instance, if you have a food blog, you can write about breakfast on Monday, lunch on Wednesday, and dinner on Friday. Just choose a theme or keyword and then schedule to write about it on a certain day of the week. This makes it easier to come up with blog post ideas, too. That’s what Kelly Kautz of One Woman Marketing tries to do on her blog.
3. It Tells Readers When to Check Back for New Posts
Creating a strong readership is important because it helps spread the word about your blog. One way to help you establish a good following on your blog is to post articles frequently and on a schedule. This tells your readers when to check back for more. Of course, you want to be careful not to overload your readers’ email boxes with updates because this can cause them to unsubscribe. Marcus Sheridan of The Sales Lion says he doesn’t want to slam too much information down his readers’ throats, which is why he only aims to post two times per week.
The important thing to remember when creating a blog posting schedule is to keep your readers engaged. If the quality of your content is suffering because you’re pushing yourself to create too much, your readers will be able to tell and this will damage your reputation.
What is your blog posting schedule and how did you come up with it? Leave a comment below.